We have categorised the cookies and website trackers we used into the 4 categories below.
Necessary
These cookies are essential to provide you with the services available to and requested by you when you are using our website. These cookies are also essential to enable you to use some of the features of our website.
Without these cookies our website will not work.
We also use cookies to track and improve user experience by learning anonymously about preferences.
We may also use functionality cookies when strictly necessary to record information about choices you’ve made on previous visits to our website, in order to comply with our legal and regulatory obligations.
A better website experience
The cookies and trackers allow us to continually review and improve the layout and functionality of our website to give you the best experience, including:
- to better understand the way visitors use and interact with our website so that we can improve how we present our content;
- use the data collected by such cookies to experiment with different design ideas for particular pages, such as our homepage;
- collect information about visitors to our website, such as what devices and browsers our visitors use;
- determine the number of unique users of our website;
- improve our website by measuring any errors that occur;
- conduct research and diagnostics to improve product offerings.
| Cookie Name | Origin | What it does |
| whf2pconsent | williamhillfree.net | Used to verify cookie consent. |
| _ga | Google Analytics | Used to distinguish users. |
| _gat_gtag_UA_136626402_1 | Google Analytics | To store a unique user ID. |
| _gcl_au | Google Adsense | To store and track conversions. |
| _gid | Google Analytics | Used to distinguish users. |
Relevant offers
We allow third party companies, including advertising companies, to place cookies on our website with your consent.
These cookies enable such companies to track your activity across various sites where they display adverts and record your activities so they can show adverts and promotions that they consider relevant to you as you browse the internet.
Cookies also allow us and third parties to know whether you have seen an advert (or a type of advert), and how long it has been since you have last seen it.
This information is used for frequency capping purposes, to help tailor the adverts you see and to measure the effectiveness of adverts.
We can use information from one device to help personalise your experience on another device.
| Cookie Name | Origin | What it does |
| _fbp | Used to distinguish and keep track of your unique users. | |
| IDE | Doubleclick | To provide ad delivery or retargeting. |
| NID | Google Ads | Maintain a user’s preferences. |